02224


1st Floor, Academic Block, Varendra University, Chandrima, Bypass Road

Assistant Professor

Business Administration

Education Summary MPhil Fellow , MBA , BBA
EDUCATION DETAILS
Name of Degree Subject/Group Institution Board/University Passing Year
MPhil Fellow Marketing Department of Marketing University of Dhaka
MBA Finance & Marketing American International University- Bangladesh (AIUB) Dhaka 2013
BBA Accounting & Finance American International University- Bangladesh (AIUB) Dhaka 2011
EMPLOYMENT HISTORY
Duration Department/Office Organization Position
01 Jan 2020 - Present Business Administration Varendra University Assistant Professor
02 May 2015 - 01 Jan 2020 Business Administration Varendra University Lecturer
06 Jun 2013 - 05 Jan 2015 Audit JAMUNA GROUP Audit Officer
01 Oct 2012 - 30 Apr 2013 Data Enumerator BUILD Research Assistant
PUBLICATIONS

Article

1.
Mosa. Layla Arzuman Banu ,Anima Karmakar,Kaniz Habiba Afrin,Tamal Chakrobortty,Tasnia Husne Afrin, "Banking Performance During the Global Financial Crisis: Empirical Evidence from Bangladesh", published in International Journal of Economics, Finance and Management Sciences, Vol. 12, No. 3, pp. 172-184 Published date: Jun 2024
2.
Md. Sirajum Monir Proteek, Anima Karmakar, "Factors Influencing Consumer Online Shopping Behavior: a Servqual Model-based Study", published in International Journal For Multidisciplinary Research, Volume 6, Issue 3 Published date: Jun 2024
3.
Anima Karmakar, Kaniz Habiba Afrin, Ziarat Hossain Khan, Atia Ahmed, Mousumi Sultana, "Purchasing Intentions of Consumers at A City Superstore", published in Russian Law Journal,Volume 11, Issue 5, Page 1924-1933 Published date: Oct 2023
4.
Atia Ahmed, Anima Karmakar, Kaniz Habiba Afrin, Afsana Jahan, "Student Involvement in Online Learning: A Multifaceted Perspective", published in Open Journal of Social Sciences,Vol 11. Published date: Aug 2023
5.
Kaniz Habiba Afrin, Mohammad Shofiqul Islam, Atia Ahmed, Anima Karmakar, "Exploring Economic Growth-Unemployment Dynamic Interplay in the Context of Bangladesh", published in European Economic Letters ISSN 2323-5233 Vol 13, Issue 4 Published date: Aug 2023
6.
Anima Karmakar, Tasnia Husne Afrin, Anonna Ahmed, "The Superstore Myth: A Comparison of Generations X and Z's Purchase Intentions", published in International Journal for Multidisciplinary Research (IJFMR), Volume 5, Issue 4, Published date: Aug 2023
7.
Anima Karmakar, Ziarat Hossain Khan, Md Mustaqim Roshid, Shahira Hoshain Yesmin, Farjana Bashar Shamme, "Consumer Learning and Split-Brain Theory: Potential Usage in an Advertisement", published in International Journal of Economics, Finance and Management Sciences, 11(3), 168–176. Published date: Jun 2023
8.
Kaniz Habiba Afrin, Atia Ahmed, Anima Karmakar, "The Exert of Diverse Leadership Behavior on the Efficiency of Organizations: A Conceptual Model: 10.2478/bjlp-2023-00000233", published in Baltic Journal of Law & Politics,Vol 16,Issue 3,Pages 3123-3134 Published date: Jun 2023
9.
Kaniz Habiba Afrin, Mohammad Shofiqul Islam, Atia Ahmed, Anima Karmakar, "The importance of soft skills: A comprehensive study on the employability of business graduates in Bangladesh", published in European Economic Letters (EEL),Volume 13 Issue 3 Pages 581-585 Published date: Jun 2023
10.
Atia Ahmed, Kaniz Habiba Afrin, Anima Karmakar, Tamal Chakrobortty, "Exploring the Nexus of Domestic Debt and Private Sector Credit in Developing Countries with a Focus on Bangladesh", published in International Journal of Finance & Banking Studies,Vol 12, Issue 2 Published date: Apr 2023
11.
Anima Karmakar,Ziarat H. Khan,Md. Mustaqim Roshid,Farjana Bashar Shamme,Md Ashiqur Rahman, "A Study of Farmers Direct Marketing: Assessing the Factors for the Home to Land Approach", published in European Journal of Business and Management Published date: Dec 2022
12.
Atia Ahmed,Mousumi Sultana,Anima Karmakar, "Uncovering the Extent of Social Responsibility of Private Commercial Banks: A Comparative Study on CSR Activities during COVID Pandemic", published in European Journal of Business and Management Published date: Oct 2022
13.
Anima Karmakar, Md. Nur-Al-Ahad, Tanvir Hyder,, "Consumer Attitude Toward Product Placement: A Descriptive Study Between Bangladeshi & Indian Media Program.", published in Business Ethics and Leadership, Volume 5, Issue 2, 2021 ISSN (online) – 2520-6311; ISSN (print) – 2520-6761 Published date: Jun 2021
14.
Sadia Nur Habib, Anima Karmakar, Atia Ahmed, "Determinants of Intention to Become an Entrepreneur: A Study on Undergraduate Students of Bangladesh.", published in IOSR Journal of Business and Management (IOSR-JBM) e-ISSN: 2278-487X, p-ISSN: 2319-7668. Volume 23, Issue 6. Ser. VIII (June 2021), PP 05-11 Published date: Jun 2021
15.
Anima Karmakar, Atia Ahmed, "Consumers’ Perception toward Brand Preferences While Purchasing Personal Care Products: A Study on Rajshahi City.", published in ABC Research Alert 7, no. 1 (2019). Published date: Apr 2019
16.
Anima Karmakar, Sadia Nur Habib, Atia Ahmed, "Socio-Economic Factors Affecting the Perception of Women Entrepreneurs towards Bank Loan: A Study on Rajshahi City.", published in Asian Business Review 8, no. 3 (2018): 15-114. Published date: Sep 2018
COURSE OFFERED
Course Name Course Activity Course Materials
Principles of Marketing Inactive
Marketing Management Inactive
Pricing Theory and Practice Inactive
Macro Economics Active
Bangladesh Economics Active
Consumer Behavior Active
Integrated Marketing Communication Active
International Marketing Active
Principles of Finance Inactive
Financial Institutions and Markets Inactive
Organizational Behavior Inactive
Operations Management Inactive
Career Planning and Development Inactive
RESEARCHES

Research

1.
Factors Influencing Consumers’ Preference for Foreign Brands in Bangladesh. at Department of Marketing,University of Dhaka., supervised by Dr. Md. Mizanur Rahman Professor Department of Marketing Faculty of Business Studies University of Dhaka.
Duration: 06/05/2019 - 06/12/2022

Awards and Honors

  • Magna Cum Laude Academic Distinction, awarded by American International University-Bangladesh (2014)

Seminar Attended

  • Green Financing: Way to Sustainable Economic Development , Organized by Md. Rezaul Karim., Organized by Organized by Department of Business Administration, Varendra University. (September 27, 2018)

  • "How to Enhance Employability" based on the theme, 'integrating real-world during student life', Organized by Varendra University Business Club (October 13, 2021)

  • Factors Affecting on the Adoption of 4G Mobile Services in Bangladesh , Organized by Md. Abid Hasan, Lecturer, Department of Business Administration, Varendra University, Organized by Research Centre, Varendra University (November 22, 2018)

  • Career Talk on "Professional CV, Cover Letter Tricks and E-mail Writing Hacks, Organized by Organized by Department of Business Administration, Varendra University (NOVEMBER 15, 2020)

  • Guerrilla Marketing: The New Weapon for Entrepreneurs , Organized by Mr. Maruf Reza. Associate Professor, Department of Business Administration, Varendra University. , Organized by Department of Business Administration, Varendra University, Rajshahi. (May 31, 2018)

  • “Teacher’s Training Workshop” , Organized by Varendra University (May 10-11, 2016)

  • “International Conference on Business and Sustainable Development 2018” , Organized by Faculty of Business Studies, University of Rajshahi (March 8-9, 2018 )

  • Career Talk on "Professional CV, Cover Letter Tricks and E-mail Writing Hacks, Organized by Department of Business Administration, Varendra University (March 20,2021))

  • Elevating Yourself With Dr. Rubana Huq, Organized by Department of Business Administration, Varendra University (March 13, 2020)

  • Workshop on Career Roadmap, Organized by Centre for Excellence, Organized by Department of Business Administration, Varendra University (June 13, 2019)

  • • Employee Job Satisfaction and Turnover Intension Relationship: A Comparative Study between Public and Private Bank Employees by Dr. Kaniz Habiba Afrin, Assistant Professor, Department of Business Administration, Varendra University, Organized by Research Centre, Varendra University (January 10, 2019)

  • • Think outside the Box: Digital Opportunities for Varendra University , Organized by Md. Abid Hasan. Assistant Professor, Department of Business Administration, Varendra University (February 28, 2019)

  • Basic Guidelines for Strengthening Presentation Skill, Organized by Varendra University Business Club (26th November 2017)

  • Competency & Skill Sets for Career in Private or Public Sector or Self Employment"; Keynote Speaker Khandoker Muhammad Solaiman (Solaiman Shukhon), Organized by Department of Business Administration, Varendra University (26th August, 2021)

  • Essential Microsoft Teams Features for Teachers, Organized by Varendra University (18.01.2021)

  • "চিন্তায় জটিলতায়-মুখোমুখি নিজেদের মনের আয়নায়"by Dr. Mahfuza Khanam,professor and chairperson ,Department of Psychology,University of Dhaka., Organized by Varendra University Business Club (17-10-2020)

  • Career Planning: In search of Right Path, Organized by Varendra University Business Club (10 March ,2016)

  • The Art of Teaching, Organized by Department of Business Administration, Varendra University (07 March 2019)

  • Tips to Learn the Basic Tricks of MS Teams Quickly, Organized by Varendra University (06.02.2021)

  • The Landscape of Social Science Research, Organized by Department of Business Administration, Varendra University (05 May 2019)

 ** Serving actively as a member of different committees of "Department of Business Administration, Varendra University".

** Serving actively as a convener as well as an active member of different activities organized by "Varendra University Business Club".