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1st Floor, Academic Block, Varendra University, Chandrima, Bypass Road
Name of Degree Subject/Group Institution University Passing Year
Ph.D Marketing Department of Marketing University of Rajshahi
MBA Marketing Rajshahi University Rajshahi University 2013
BBA Marketing Rajshahi University Rajshahi University 2012
Duration Department/Office Organization Position
01 Jul 2023 - 07 May 2026 Department of Business Administration Varendra University Business Club Moderator
01 Jan 2023 - 07 May 2026 Department of Business Administration Business Research Centre Moderator
01 Jan 2023 - 30 Jun 2023 Varendra University Oratory Club Varendra University Moderator
01 Nov 2018 - 07 May 2026 Business Administration Varendra University Assistant Professor
06 Sep 2014 - 31 Oct 2018 Department of Business Administration Varendra University Lecturer
Article
# Title
1 Atia Ahmed* , Murshida Hossain , Kaniz Habiba Afrin , Sunjida Parven , Afsana Jahan , "The Conditional Promise of FDI: New Insights from South Asia’s Growth Experience " , published in International Journal of Economics, Finance and Management Sciences 2025, Vol. 13, No. 4, pp. 177-191
Published date: Jul 2025
2 Sunjida Parven,Tusher Ghosh,Mahmoda Akter, "The Impact of Management by Objectives (MBO) on Employee Satisfaction and Performance Appraisal: An Analysis Using Structural Equation Modeling (SEM)" , published in Journal of Ekonomi-13,(1-11)
Published date: Jul 2024
3 Hasibul Islam,Md. Saidul Islam,Shimanto Saha,Tanzika Imam Tarin,Lalmi Soumia,Sunjida Parven, Khusbu Rahman, "Unveiling the nexus of macroeconomic factors on bank performance in Bangladesh Journal name" , published in Journal of Ekonomi,Volume:11,Page:64-74
Published date: May 2024
4 Tusher Ghosh,Sunjida Parven,Azmaeen Irtiza Sakib, "The interaction effects of social media-driven advertising on consumers’ purchase intention" , published in Journal of Ekonomi,Volume:11,Page:54-63
Published date: Apr 2024
5 Kaniz Habiba Afrin, Sunjida Parven, Atia Ahmed, "Investigating Job Satisfaction Drivers: Comparative Analysis of Private and Public Sector Banks in Bangladesh" , published in International Journal of Innovative Science and Research Technology,
Published date: Nov 2023
6 1Sunjida Parven, 2Aleya Jebin, 3Mosa. Layla Arzuman Banu, "Factors Influencing The Student’s Career Intension To Start A Digital Business: A Study On Varendra University Of Bangladesh" , published in IJCSPUB-INTERNATIONAL JOURNAL OF CURRENT SCIENCE-Volume-13,Issue-1,Issn-2250-1770,page-721-730
Published date: Feb 2023
7 Mosa. Layla Arzuman Banu , Sunjida Parven , Aleya Jebin, "A significant comparison between the expectation and satisfaction level of students regarding the services provided by Private Universities of Bangladesh: A profound study on Varendra University" , published in IJSDR - International Journal of Scientific Development & Research,Volume 7 Issue 10.
Published date: Oct 2022
8 Md. Mahbubur Rahman Alam,Md. Nokir Uddin,Sunjida Parven,Sanjana Sobhan,Tanveer Ahmed Siddiqui, "Impact of Mobile Banking on Financial Inclusion in Bangladesh" , published in Journal of Business Studies, Rajshahi University, JBS-ISSN 2303-9884 Vol-11, No:2 ,PP :116-132, 2018
Published date: Jul 2018
9 Md.Awlad Hossain, Md.Abdullah Al Jamil, Sunjida Parven, A.T.M. Shahed Pervez, "Factors Affecting Consumer Satisfaction of "Bikroy.Com"-the largest Online Market Place of Bangladesh" , published in Journal of Business Studies, Rajshahi University, JBS-ISSN 2303-9884 Vol-11,No:1, PP 2018
Published date: Jun 2018
COURSE OFFERED
Course Name Course Activity Course Materials
Marketing Management Active
Competitive Analysis Active
International Business Active
Business Communication Active
Industrial Marketing Inactive
Brand Management Inactive
Marketing Planning and Implementation Inactive
Micro Economics Inactive
Pricing Theory and practice Inactive
Integrated Marketing Communication Inactive
Economics and Accountancy Inactive
Principles of marketing Active
Service Marketing Active

Memberships and Activities

  • Member of promotional committee , organized by the varendra university authority. (2016-02-01 to 2018-01-04)

Seminar Attended

  • “International Conference on Business and Sustainable Development , Organized by Faculty of Business Studies, University of Rajshahi ((March 8-9, 2018 ))

  • Green Financing: Way to Sustainable Economic Development by Md. Rezaul Karim.,, Organized by Organized by Organized by Department of Business Administration, Varendra University ((September 27, 2018))

  • "How to Enhance Employability" based on the theme, 'integrating real-world during student life',, , Organized by Organized by Varendra University Business Club ((October 13, 2021))

  • Factors Affecting on the Adoption of 4G Mobile Services in Bangladesh , Organized by Organized by Research Centre, Varendra University ((November 22, 2018))

  • "How to Increase Student Engagement on Class During Covid-19 Pandemic?", , Organized by Organized by Department of Business Administration, Varendra University ((NOVEMBER 15, 2020))

  • Guerrilla Marketing: The New Weapon for Entrepreneurs by Mr. Maruf Reza. Associate Professor, Department of Business Administration, Varendra University., Organized by Organized by Department of Business Administration, Varendra University, ((May 31, 2018))

  • “Teacher’s Training Workshop” , Organized by Organized by Varendra University ((May 10-11, 2016))

  • Career Talk on "Professional CV, Cover Letter Tricks and E-mail Writing Hacks", , Organized by Organized by Department of Business Administration, Varendra University ((March 20,2021))

  • Workshop on Career Roadmap, Organized by Organized by Centre for Excellence, Department of Business Administration, Varendra University ((June 13, 2019))

  • Employee Job Satisfaction and Turnover Intension Relationship: A Comparative Study between Public and Private Bank Employees by Dr. Kaniz Habiba Afrin, Assistant Professor, Department of Business Administration, Varendra University., , Organized by Organized by Research Centre, Varendra University. ((January 10, 2019))

  • "Elevating Yourself With Dr. Rubana Huq", , Organized by Organized by Department of Business Administration, Varendra University ((March 13, 2020))

  • Think outside the Box: Digital Opportunities for Varendra University by Md. Abid Hasan. Assistant Professor, Department of Business Administration, Varendra University. , Organized by Organized by Department of Business Administration, Varendra University ((February 28, 2019))

  • • Attended a seminar on “Education and Research: Australia-Bangladesh Perspective” Presented by: Dr. Kazi Saidul Islam, School of Business and Law, Central Queensland University, Australia, Organized by organized by Varendra University Business Club. (Dated on 12.10.2014 )

  • • Attended in “Information Technology in Business Applications and Process Automation” Presented by: Mr. Mohammed Mostofa MBA, PMP,, Organized by organized by Varendra University Business Club. (Dated on 18.12.2014 )

  • • Participated in a workshop on “Career Planning: In search of Right Path”, Organized by organized by Varendra University Business Club. (dated on 10 March ,2)

  • Workshop on “The Landscape of Social Science Research”, Organized by Organized by Department of Business Administration, Varendra University, Rajshahi (Dated on 05 May 2019)

  • Workshop on “The Art of Teaching”, Organized by Organized by Department of Business Administration, Varendra University, Rajshahi (Dated on 07 March 20)