The seminar “Decoding the Consumer Mind” begins with a brief introduction outlining its objectives and relevance. It then explores key psychological drivers such as motivation, perception, and attitudes that influence consumer decisions, followed by an analysis of cultural and social factors shaping buying behaviour. The session also highlights the impact of digital platforms and social media on modern consumers. A real-world case study is discussed to connect theory with practice, followed by an interactive activity to engage participants. The seminar concludes with a Q&A session and closing remarks summarizing key insights and future trends.
