How Perceived Value, Destination Image, and Experience Quality Affect on Tourists’ Destination Loyalty.

This study attempts to investigate destination loyalty in post-pandemic environment in the context of a developing country. The study underlined the expectation disconfirmation theory as the foundation to develop conceptual framework. In total of 264 tourists were surveyed using convenience sampling technique in Bangladesh, and the collected data were analysed employing Partial Least Squares based Structural Equation Modeling (PLS-SEM). Findings of this study provide partial supports towards the effects of perceived value, destination image, and experience quality on destination satisfaction, and in turn, destination loyalty. The mediation effect of destination satisfaction also has a great role to explain the relationships between perceived value, and experience quality on destination loyalty. The study suggested to destination providers, and policy-makers that it is critical to understand the effect of perceived value, and experience quality on destination loyalty, particularly in developing an effective destination strategy in post-pandemic environment in a developing country. Therefore, this study’s outcome will help to expand the current knowledge of this area of studies. The implications, conclusions, and limitations of this study are also outlined at the end of this paper.