Digital Technologies in Luxury Industry: Identifying the Future Aspects of Luxury Brand Management

The luxury management paradigm is experiencing huge shifting due to rapid technological advancement and its usage in businesses. The frequent usage of advanced technologies in businesses and the increasing trend of digital interactions between marketers and customers open a new horizon for the luxury industry. The main objective of this chapter is to identify the future aspects of luxury brand management. In particular, how digital devices are being used and their potential applications for promoting and managing luxury brands are addressed. The key concepts, at least one real-life example from the industry, and the key takeaways of each aspect are focused on in this chapter. Finally, some key issues of luxury studies are also articulated as future research directions.