E-MARKETING PRACTICES IN BANGLADESH.

Abstract: E-commerce, standing for electronic commerce, is the transaction of goods and services via electronic means. E-marketing is widely perceived as a key factor in the growth of the world commerce, both in terms of GDP and the number of people employed. It entails the process of identifying, creating, and capitalizing on electronic expansion prospects in order to suit the needs of a certain market segment while generating a profit. Of course, Bangladesh is not devoid of cutting-edge technology, and online marketing is a continual potential in today's highly competitive market. This research examines the intent behind the usage of E-marketing methods in Bangladeshi company. In the Bangladeshi city of Rajshahi, a total of 50 company owners were chosen by random selection. Descriptive statistics were employed to analyze data from a structured questionnaire. E-marketing progress in Rajshahi City, Bangladesh was conceptualized considering publicly available data. Primary and secondary data were acquired. According to the research, company owners in Rajshahi City have made great strides in using the internet to promote their companies and draw in new, high-quality clients via the use of E-marketing strategies. In addition, the findings suggest potential avenues for future development in the field of E-marketing in the Bangladeshi city of Rajshahi.